Sonepar Annoucements

Sonepar Makes Executive Appointments to Lead Digital Transformation

Sept. 26, 2022

Sonepar (Charleston, SC): The company made several appointments to expand its digital transformation. Don Sarno (left) is now senior VP of digital enterprise and Mike Smith (right) is senior VP, business relationship management and data insights.

“We are making unprecedented investments across the company in digital platforms and technology,” said Rob Taylor, president of Sonepar North America, in the press release. “It’s Sonepar’s global ambition to leverage digital technology in all areas of our business to create an omnichannel experience for our customers worldwide. The realignment of our IT and Digital organizations will unlock our full potential to achieve a new digital enterprise.”

Sarno was most recently VP of applications development. In his new role, he will provide vision and leadership over the North American digital enterprise transformation, creating the best omnichannel experience for customers. Sarno will also focus on planning and implementing enterprise IT systems in support of business operations. He has over two decades of experience in software development and digital technology, focused on electrical distribution. Sarno has been with Sonepar since 2016, where he has worked to harmonize and standardize their digital application structure.

Smith will be leading a team which provides new and enhanced solutions and data analytics to support Sonepar’s omnichannel transformation, as well as providing analytics training for Sonepar’s operating companies in the US. His team will act as a conduit between field operations and technology developments, helping the Sonepar team and its valued vendors and customers apply new digital solutions to address business needs.

“Don and Mike bring very strong intellect and experience to their new assignments. Don’s proven leadership within the IT and digital organization make him a natural fit to lead the new digital enterprise. Mike’s years of experience in the industry will help ensure our technical solutions are driving growth in our business and meeting our customers’ current and future needs,” said Taylor.

He believes that Sarno and Smith will help Sonepar become the first global B-to-B electrical distributor to provide a fully digitalized and synchronized omnichannel experience to all customers.