Appleton Group Promotes Larry to Manager of Marketing Communications

Appleton/Emerson (Rosemont, IL)

Appleton Group, an electrical products division of Emerson with brands including Appleton, O-Z/Gedney, EasyHeat and SolaHD, promoted Ty'Nya Larry to manager of Marketing Communications, effective immediately. Larry brings a proven track record of cross-functional marketing leadership and technical acumen to the role. Over the past four years as product marketing manager, she has delivered measurable success at the critical intersection of product management, project management, and product marketing — elevating brand performance for EasyHeat and Nelson electric heat tracing systems.

"Ty'Nya's combination of engineering expertise and marketing excellence makes her ideally suited to lead our marketing communications strategies," said Harish Shinde, president of Appleton Group, in the press release. "Her ability to translate complex technical solutions into compelling market narratives has consistently delivered results, and we're confident she'll drive continued innovation in how we connect with our customers and stakeholders."

In her expanded role, Larry will lead the development and execute comprehensive strategies to shape perception and influence of Appleton Group brands, orchestrating integrated campaigns across advertising, public relations, digital channels and events. She will ensure consistent messaging and brand voice across all touchpoints while leading the marketing communications team and delivering data-driven campaign performance insights to executive leadership.

Prior to her product marketing manager role, she served as an analyst at Emerson, where she leveraged customer data analytics to define priorities and scope for mission-critical digital tools. Her professional experience also includes positions at Rockwell Automation, ComEd, and McCormick & Co. 

A graduate of the University of Illinois Urbana-Champaign with a bachelor's degree in chemical engineering, Larry also studied at Universidad Pontificia Comillas in Madrid, Spain — bringing a global perspective to her strategic approach. She is currently an MBA candidate at the University of Illinois Chicago.