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Photo 226496518 / Mohd Izzuan Ros / Dreamstime
Photo_226496518 Mohd Izzuan Ros / Dreamstime



2014 GEM Award Winner: Kevin Adams

March 19, 2014
Adams started in the business working for Ed Mann of Electric Supply Inc. in Phoenix, and he says Mann is one of his mentors who taught him the business.
Kevin Adams, Shaffer

With a sales territory that extends through Oregon, Washington, Alaska, Idaho and Montana, the winner of this year’s GEM Award for Independent Reps, Kevin Adams of the Shaffer & Nelson agency in Lake Oswego, Ore., has some unique insight on all sorts of different markets. You have high-tech companies like Amazon, Microsoft and Intel; heavy industrial sales from Boeing; oil business in Alaska; and the more rural markets of the Intermountain West. Adams says because his territory is really a whole bunch of micro-markets within one really big territory that operate independently of each other, during the recovery from the recession his market areas recovered all different rates, or weren’t hit too bad at all.

Although these market areas differ quite a bit, his approach to Shaffer & Nelson’s territory is the same — attract and keep good employees, invest in the training and technological tools to do their job right — and get out of the way. “I was always taught to allow people to breathe, to be their own person, Adams says. “That’s how I wanted to be treated and that’s how I treat the next generation of people.”

He himself is CSP- and CPMR-certified through MRERF, and all of has salespeople have completed CSP certification. On the technology side, his company is an early adopter. For several years, they have  used tablets and RepFiles to bring digital product information out to the market, used TeleNotes as a CRM system and are moving toward operating the company’s computer system on the cloud.

Adams started in the business working for Ed Mann of Electric Supply Inc. in Phoenix, and he says Mann is one of his mentors who taught him the business. His other mentors include Nancy Martin of Martin Electrical Sales; Dennis McDonald, McDonald Associates; Howard Pickett, George Pickett and Associates; Art Andrews and Rick Johnson from AJB and Gary Brusacorum, as well as Dean Lemman from North Coast Electric Supply and NEMRA’s Ken Hooper.

Kevin Adams told his kids that they should find a job where they get paid to have fun, and says that simple strategy has worked well for him in this business. When you get the chance to know him, we think you will agree that’s definitely the case with this year’s GEM Award Winner.

About the Author

Jim Lucy | Editor-in-Chief of Electrical Wholesaling and Electrical Marketing

Jim Lucy has been wandering through the electrical market for more than 40 years, most of the time as an editor for Electrical Wholesaling and Electrical Marketing newsletter, and as a contributing writer for EC&M magazine During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement.

Before becoming an editor for Electrical Wholesaling  and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted with his wife and three sons in the fertile plains of Kansas for the past 30 years. 

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