Fields Electrical Sales Joins Forward Solutions

Forward Solutions provides its rep firms with a team of business veterans with expertise in business strategy, business intelligence, human resources, IT, marketing, and finance, so they can concentrate on driving sales expansion in their local markets.

JIm Lucy

June 13, 2024

2 min read

666b1446d9f0c1093512ebe1 Acquisitions 2023 Photo 226496518 Mohd Izzuan Ros

Forward Solutions, Chicago, a provider of centralized growth services for independent manufacturers’ reps in a broad array of market niches, announced a merger with Fields Electrical Sales, Lebanon, Ohio, its third independent manufacturers’ rep in the electrical market. In Aug. 2024, the company announced mergers with RB Sales Corp., Hiawatha, IA, and ElectroRep, Irvine, CA. The company also merged with two utility reps that month: Madigan McCune & Associates, Orlando, and Upper Midwest Utility Sales, Maple Lake, MN.

Fields Electrical Sales has served customers in Ohio, West Virginia, Michigan, southwest Virginia and western Pennsylvania since 1934. The company represents electrical product manufacturers to distributors, contractors and engineers. Its key vertical markets include data centers, electric vehicles, factory automation and solar projects. The company has 37 team members (18 customer service experts and 19 sellers).

Skip Watson, CEO/owner of Field Electrical Sales, said in the press release, “We’re excited to be welcomed by the talented team at Forward Solutions. Their expertise perfectly complements our existing offerings, and together, we’ll be a force to be reckoned with in the industry.”