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Enable Announces Partnership with IDEA

March 3, 2022
Distributors can now access their manufacturer-authorized product information in the IDEA Connector via Enable.

Enable, a rebate management software company, has entered into an exclusive partnership with IDEA. The company is now integrated with IDEA Connector so channel trading partners securely share accurate product and pricing information through its Master Data Management (MDM) platform.

Distributors can now access their manufacturer-authorized product information via Enable. With constantly updated product data available from IDEA Connector, organizations can create, track and execute rebate agreements instantly and with no data migration.

“We’re thrilled to be serving the electrical industry with IDEA. Our collaboration with IDEA will help to enable trusted trading relationships and trading agreements with our electrical clients and the industry as a whole,” says Andrew Butt, co-founder and CEO of Enable, in the press release. “Loading and maintaining product information has previously been a painful process. Now, manufacturers and distributors can build and represent their rebate agreements electronically leveraging the rich source of product information already present in IDEA Connector.”

“This partnership with Enable is a great innovation for the industry,” says David Oldfather, President and CEO of IDEA. “Not only does this bring more efficiency to the channel, it also extends IDEA Connector data into new areas that increase value for both distributors and manufacturers. Combining the resources of Enable and IDEA to produce an industry-endorsed rebate platform will reap long-term dividends for years to come.”

Enable said in the press release announcing the partnership, that it will be IDEA’s only officially recommended B2B rebate management solution in the electrical industry. Enable’s future and current electrical clients — which include Affiliated Distributors, Schneider Electric and Rexel — will have the option of receiving a seamless integration of IDEA Connector without any additional costs.

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