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IDEA Finalizes DATAgility Acquisition

Nov. 21, 2022

The Industry Data Exchange Association, Inc. (IDEA) has finalized the acquisition of DATAgility, the data management services provider. This acquisition helps position IDEA to accelerate the Harmonized Data Model (HDM) Initiative and adds expertise to further support its customers and mission.

As part of the finalization of the acquisition, IDEA has appointed the DATAgility team to new roles within IDEA.

Denise Keating, IDEA Vice President of Customer Success

Keating, former CEO & co-founder of DATAgility, is overseeing the customer success team, data quality & standards, and HDM initiative. She is passionate about helping companies put quality product data​ into motion to drive results. With 30 years’ experience in distribution, Keating is a thought leader & frequent speaker on digital trends & strategies.

Angela Baraks, IDEA Director of Data Quality & Standards

Baraks brings her extensive experience of 25+ years with industry data standards to IDEA. She oversees IDEA’s data quality and Pro Data Services team, as well as industry subject matter experts (SMEs). She has contributed to the industry data standards through her volunteer work on standards development and consulting work through DATAgility for the past 15 years.

Brett Anderson, IDEA Director of Business Development
Anderson is overseeing NAED’s X-Check program team, including business development. He is also bringing expertise in data analysis, strategic partnerships, and sales operations for the information technology and services sectors.

Ed Heon, IDEA Data Standards Consultant

Heon, former co-founder of DATAgility, is continuing to support the HDM initiative and X-Check program on a consulting basis.

IDEA also appointed Tammy Mortell as Senior Data Quality & Standards Specialist; Xanthi Heidenfeld as Manager of NAED X-Check & HDM Specialist; and Kayden Keating as Product Content Specialist & Accounting Assistant.

IDEA also appointed Tammy Mortell as senior ata Quality & Standards Specialist; Xanthi Heidenfeld as manager of NAED X-Check & HDM Specialist; and Kayden Keating as Product Content Specialist & Accounting Assistant.

 In addition to product data syndication and EDI services, IDEA will expand its services, including:

Data cleanse services. Ensure product data content is up-to-date by performing data quality analysis removing outdated, inaccurate, duplicated data and replacing it with clean, consistent, accurate product data within a distributor’s ERP system. This includes: identifying and resolving outdated product attributes, adding missing part numbers, UPC codes, and removing obsolete products.

Data enrichment services. Ensure that product data performs to its highest potential by developing the most robust data possible. This comprehensive approach collects, organizes, normalizes, and delivers high quality data, including taxonomy and attribute schema development as well as attributes, marketing copy, and digital asset collection.

NAED X-Check program. Provides the most comprehensive competitive cross-reference program in the industry for identifying product substitutes with the same fit, form, and function and provides additional upsell/cross-sell opportunities with accessories, replacements, obsoletes, upgrades, related, and similar products. X-Check gives distributors the ability to cross-reference and link product relationship data together to easily assist customers with product selection right from their ERP or Ecommerce platform.

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