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Times & Trends: Nicely Niched

Times & Trends: Nicely Niched

In the not-too-distant future, many reps will need to decide what they want to be when they grow up. For many of them, developing a more precisely targeted market focus may be the key to survival.

The rep world is seeing a ton of change these days. There’s always been the constant uncertainty of 30-day contracts, and the distributor and manufacturer mergers and acquisitions can wreak havoc on business relationships carefully nurtured over the years.

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