Universal Lighting Technologies and Douglas Lighting Controls, Nashville, TN, has unveiled a new brand name and identity as Universal Douglas. The rebrand, which features a new, more contemporary name, logo and tagline, follows the acquisition of Universal Lighting Technologies and Douglas Lighting Controls by Atar Capital, a global private investment firm, in March 2021.
“We’re proud of our combined 125-year history and leadership in the commercial lighting and controls industry and this new brand signifies a new era for Universal Douglas,” said Chris Holstein, VP of Product Management and Marketing at Universal Douglas, in the press release. “Our new Universal Douglas brand amplifies the extensive value and solutions we provide to our customers, including smart controls, LED drivers, modules, retrofit systems, complete and integrated fixtures, and more with the personalized approach they’ve come to know for decades.”
The new brand features the tagline, “More Than Lighting. Solutions,” which speaks to the company’s commitment to delivering customized lighting and controls systems to meet the needs of its clients, no matter how simple or complex. As a key partner to leading fixture manufacturers and distributors, Universal Douglas delivers components and complete systems with the personalized support their clients have come to know.