Sonepar Announces Brand Consolidation in Ontario

Sonepar announced the consolidation of its Ontario businesses from five brands to two. Aztec, Dixon and MGM will rebrand as a new and refreshed Dixon. Electrozad and Sesco will carry the new Electrozad brand.

“Through many years of continued growth and acquisitions at Sonepar Canada, we have reached an exciting point in Ontario where we can make changes to our overall brand structure to continue advancing our best-in-class experience for our customers, vendors and associates,” said Sonepar Canada President Serge Leblanc, in the press release.

Sonepar Ontario President James Taylor added, “the alignment of Ontario from five distinct brands to two will allow us to leverage our size and shared knowledge to propel the business forward. We are excited for the growth and synergy this alignment will allow us to bring to market in Ontario.”

Brand alignment is expected to take place at the beginning of November. Customers and vendors will be kept informed of changes which may affect them directly. Further details can be found on the operating companies’ websites.

Sonepar entered Canada in 1984 and has continued to grow through strategic acquisitions and organic growth. Today, Sonepar serves the Canadian market through a network of companies with over 100 locations and 2,500 associates nationwide. For more information, visit www.soneparcanada.ca

Sonepar’s North American operations are ranked #2 on Electrical Wholesaling’s 2025 Top 100 Ranking.  Globally, the company had 2024 total revenues of  €32.5 billion and has operationsin 40 countries.