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Mike Schultev3 5ec2b3b8a4727

Classic Wire & Cable Hires Schulte as Western U.S. Regional Sales Manager

May 18, 2020
Schulte has more than 20 years of industry experience, including sales and management positions with Alflex, Southwire, Aetna Insulated Wire, and Atkore.

Classic Wire & Cable (Miami): Michael Schulte has joined the company as regional sales manager, Western U.S. and will be responsible for growing the company’s business as it expands westward. He will establish sales partnerships, manage representative agencies and help distributors achieve their sales targets. “Mike will focus his sales management experience and strong distributor relationships to develop the western half of the country,” said George Merritt, VP of sales and marketing, in the press release.

For the past year, Miami-based Classic Wire & Cable has been rebuilding its supply chain to accommodate electrical distributors across the United States, ensuring its new factories provide high- quality product to the marketplace so that the electrical does not need to rely on Chinese manufacturers as much.

A key component of Classic Wire & Cable’s new supply chain strategy is a joint venture with Polycab India Limited, which it says is India’s largest UL-listed wire manufacturer. The company has its own on-site UL testing lab. Classic Wire & Cable was founded in October 2016 by industry veterans with more than 200 combined years wire and cable experience to sell exclusively to electrical distributors. Its principal products are UL-listed aluminum building wire products including SER, SEU, XHHW, THHN, MHF and URD, which it distributes through warehouses in California, New Jersey, Charlotte, Atlanta, Tampa, New Orleans, and Cleveland.

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