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ABB Installation Products Appoints New Channel Director

Sept. 25, 2023
Chris Marlow is named channel director of the U.S. region for ABB Installation Products.

ABB (Atlanta): Chris Marlow has joined ABB Installation Products, leading its U.S. channel organization and strategic initiatives focused on further strengthening relationships with electrical distribution and retail partners. He and the account management team will work with partners to enhance the customer experience through service and loyalty programs as well as sales strategies and training.

Marlow joins ABB with more than 22 years in the electrical industry and experience partnering with top distributors, contractors and agents across North and South America. Most recently, he led strategic growth for Cerrowire, a Berkshire Hathaway company. Prior to that role, Marlow held various sales and sales leadership roles at Southwire. He is a Georgia native with a bachelor’s degree in marketing from the University of West Georgia and an MBA from Auburn University.

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