Synergy Electrical Sales, Fairless Hills, PA, will represent Ideal Electrical in eastern Pennsylvania and southern New Jersey utilizing its team-based sales strategy.
Synergy has its roots in four family-owned independent manufacturers’ reps — Jacobson-Rodger Associates, Low Associates, McDevitt Electrical Sales and most recently, the Ertel Co. and Pyramid Lighting Group. The company’s electrical wholesale line card includes brands such as Encore Wire, Panduit, Signify and Lutron.
Ideal Electrical has supported the electrical trade for more than 100 years with a well-known line of wire connectors and a wide assortment of tools, test equipment and job-site supplies.