Sales

The nature of the sales game is undergoing dramatic change as new technologies and shifting customer expectations demand new ways to adapt time-honored sales skills to new situations.

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The Sales Process

Feb. 27, 2024

Highlights

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Changing Sales Culture

June 30, 2023
Check out these tips on building a proactive sales culture.
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AI-Powered Sales

May 5, 2023
A former cowboy boots salesperson at a billion-dollar distributor used AI-powered software to learn how to sell to customers and quickly generate sales.
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50 Ways to Lose a Sales Rep

April 7, 2023
Desiree Grace used her love of music to compose a little riff based on Paul Simon's hit song, "50 Ways to Leave Your Lover," that highlights common mistakes sales managers make...
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The Value of No

March 31, 2022
Salespeople lean towards yes as an automatic answer. But that is not always the correct response.
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Lights… Camera… Sales!

July 30, 2021
Salespeople now need to be adept not only at communicating face-to-face, but also in video format and on social media. Here are some tips on how to do it.

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July 14, 2024
A look at the electrical market’s 10 largest distributors

Electric Vehicle eBook

April 27, 2023
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Head scratcher

When an E-Mail Isn’t Enough

July 18, 2017
Want to know how to lose a customer in 25 words or less? Deliver bad news in an e-mail.
Copyright Ethan Miller, Getty Images
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Homes Get Smart

Feb. 14, 2017
A burst of new interest in connected devices and responsive systems is bringing old dreams of the smart home to the real world.
stevegraham/iStock/Thinkstock
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Reps Go Big

Jan. 19, 2017
A string of rep agency mergers over the past few years show why the desire for size and geographic reach is reshaping the electrical market.
ALLVISIONN/iStock/Thinkstock
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Desperately Seeking Objections

May 31, 2016
Salespeople too often avoid customers’ objections. That’s too bad because they are missing out on a great learning tool to find out what customers really want.