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East South Central Region Market Potential

Nov. 26, 2024
Here's the data for Alabama, Kentucky, Mississippi & Tennessee.

Kentucky, Mississippi and Tennessee all saw their estimated electrical sales potential growing at the national average of +2% YOY through Sept. 2024, while Alabama doubled up that growth rate at +4% to roughly $2.3 billion in statewide electrical potential. One of region’s smaller markets, the Bowling Green, KY, MSA, enjoyed the largest YOY increase in EW’s estimated electrical sales potential, with a +7% increase to $108 million.

As the region’s sole billion-dollar electrical market, Nashville, TN, often sees many of the largest construction projects. But while the $2.1-billion new home for the Tennessee Titans NFL football team that broke ground in May 2024 is a nice-sized job, it was dwarfed by the Jan. 2024 announcement that Amazon Web Services would  be investing $10 billion in data center construction in Mississippi’s Madison County. The largest ongoing project in the region is the $6-billiion BlueOval SK Battery Park being built by Ford and SK On in Hardin County, KY. The plant is expected to start construction in 2025, according to a post at www.counrier-journal.com.


Other projects of note in this region include the $1.3-billion Marshall County EV plant built in Byhalia, MS, in a partnership between Cummins’ EV division, Daimler & PACCAR; the $500-million Tennessee Performing Arts Center to be built in Nashville, TN: and several Austal USA projects at a shipyard in Mobile, AL.

 

 

 

About the Author

Jim Lucy | Editor-in-Chief of Electrical Wholesaling and Electrical Marketing

Jim Lucy has been wandering through the electrical market for more than 40 years, most of the time as an editor for Electrical Wholesaling and Electrical Marketing newsletter, and as a contributing writer for EC&M magazine During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement.

Before becoming an editor for Electrical Wholesaling  and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted with his wife and three sons in the fertile plains of Kansas for the past 30 years. 

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