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East North Central Region Market Potential

Nov. 26, 2024
Here's the data for Illinois, Indiana, Michigan, Ohio & Wisconsin.

While state-level sales potential is growing at slow pace in the East North Central Region, the Columbus, OH, MSA: Indianapolis-Carmel-Anderson, IN, MSA: and Detroit-Warren-Dearborn, MI MSA, are enjoying +5% growth over last year, according to EW’s estimates. Topping all metros in this region is the Lansing-East Lansing, MI, MSA, which saw its sales potential grow +7% to $216 million.


The East North Central Region may have been called America’s Rust Belt for many years, but  that moniker may have to be changed to the Heartland of America Data Center Belt, because of all the new facilities being built and on the drawing boards. EW’s editors found $25 billion worth of data center projects in Illinois, Indiana and Ohio in various stages of completion and planning. The largest data center project is the $11-billion campus that Amazon Web Services is building in New Carlisle, IN. Amazon also said in a Sept. 2023 announcement that it plans to build five data centers in New Albany, OH, with a total construction value of $3.5 billion.


While the wave of data center construction is indeed impressive, it’s by no means the only projects being built in this region. We found 19 projects valued at $1 billion in the pipeline, including the $4.5- billion Eli Lilly R&D and Manufacturing Campus in Lebanon, IN; the $3.87-billion tech facility Purdue University & South Korea's SK Hynix plan to build in West Lafayette, IN; the $3.5-billion training complex the NBA Cleveland Cavaliers basketball team is building in Cleveland, OH: and the $3-billion Henry Ford Health hospital that will be built in Detroit.

 

 

 

 

 

 

About the Author

Jim Lucy | Editor-in-Chief

Over the past 30-plus years, hundreds of Jim’s articles have been published in Electrical Wholesaling and Electrical Marketing newsletter on topics such as the impact of amazonsupply.com and other new competitors on the electrical market’s channels of distribution, energy-efficient lighting and renewables, and local market economics. In addition to his published work, Jim regularly gives presentations on these topics to C-suite executives, industry groups and investment analysts.

He recently launched a new subscription-based data product for Electrical Marketing that offers electrical sales potential estimates and related market data for more than 300 metropolitan areas, and in 1999 he published his first book, “The Electrical Marketer’s Survival Guide” for electrical industry executives looking for an overview of key market trends.

While managing Electrical Wholesaling’s editorial operations, Jim and the publication’s staff won several Jesse H. Neal awards for editorial excellence, the highest honor in the business press, and numerous national and regional awards from the American Society of Business Press Editors. He has a master’s degree in Communications and a bachelor’s degree in Journalism from Glassboro State College, Glassboro, N.J. (now Rowan University).

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