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Sea Changes in the Electrical Channel

Sea Changes in the Electrical Channel

Omni-channel commerce. Selling online and on mobile devices is a big opportunity for the electrical distributor channel. Technology has been a driving force in the channel over the last 20 years, but never before has the speed of technological change been as great as it is today in bringing distributors, manufacturers and reps closer to each other and to their customers.

We have found the electrical market is now operating with an inefficient channel structure that will undergo five significant sea changes within the next five years. Our new study, “Sea Changes in the Electrical Channel: Technology and Multi-Generational Workforce,” devotes separate chapters to each of these macro-trends:

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