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Joe LeNoir to Oversee Sonepar USA's Newly United Irby Brands

Feb. 19, 2020
With LeNoir assuming managerial responsibility, company will combine its utility and broadband/telecom services under the Irby brand.

Sonepar USA, a subsidiary of the privately held Sonepar Group, recently announced the Joe LeNoir, president of Irby Utility, will assume management responsibility for Sonepar USA's utility and broadband/telecom business (excluding California), which will go to market under the Irby brand. Since joining Irby in 2010, LeNoir has been instrumental in the growth and success of the business. 

According to the release, uniting the U.S. utility businesses will allow for increased alignment and ability to service new and existing customers. Combining Irby's broadband capabilities with Codale's utility and telecom business creates additional services and solutions for customers and stronger relationships with suppliers. 

"Developing a more comprehensive sales and operational focus tied to customers and suppliers will streamline and create efficiencies in our utility business, allowing us to develop the solutions and capabilities necessary to always be a market leaders," said LeNoir in the release. "Combining forces better positions us to have significant positive impacts for our customers, vendors, associates and shareholders."

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