Rockwell to Build 1-Million-Sq-Ft Facility in Southeastern Wisconsin 

New site advances a $2-billion investment plan to strengthen U.S. manufacturing and digital capability.
Nov. 21, 2025
2 min read

Rockwell Automation, Inc., Milwaukee, WI, announced plans to build a new greenfield manufacturing site in southeastern Wisconsin. The project marks the next step in the company’s previously announced $2-billion investment in plants, digital infrastructure and talent to grow share, build resilience and expand margins over the next five years.

This new facility will span more than 1 million sq ft of manufacturing and warehouse space and will be equipped with advanced automation, robotics, and digital systems that will showcase modern manufacturing and demonstrate Rockwell’s leadership in industrial automation. According to the press release, the facility has the potential to be Rockwell’s largest manufacturing campus globally, with a significant footprint and the flexibility to scale operations.

“It will integrate the latest in Rockwell’s production technologies, including AI and analytics tools, to increase efficiency and precision, while providing team members with access to advanced tools and training,” said Bob Buttermore, chief supply chain officer at Rockwell Automation, in the press release.

“Designing a new facility presents the opportunity to create the future of industrial operations, with highly orchestrated production,” added Blake Moret, chairman and CEO at Rockwell Automation, in the press release. “We are expanding our U.S. manufacturing footprint with advanced production capability that supports growth and performance with the latest Rockwell technologies and solutions.”

Rockwell said the investment reinforces its long-term commitment to American manufacturing and to the skilled workforce that drives production and innovation. The southeastern Wisconsin location will be near the company’s global headquarters in Milwaukee. Construction and site planning are in progress in concert with local and state officials. Additional details will be shared as the project advances.

“Rockwell Automation has been leading the way with high-quality manufacturing and technology solutions for over a century,”  says Wisconsin Governor. Tony Evers, in the press release. “ We’re incredibly proud of that tradition and how they've continued to exemplify the innovation and excellence that Wisconsin is known for, and we are excited to celebrate their continued growth and success in our state. I want to thank Rockwell Automation for their ongoing commitment to Wisconsin, our workforce and our communities, and I look forward to seeing how this newest expansion will accelerate our statewide goals of building a 21st-century workforce and economy.”

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