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southwirewinnwise

Southwire Promotes Wise to Executive VP and Chief Commercial Officer

April 16, 2024
Most recently, Wise served as Senior VP of Southwire’s Infrastructure business, where he led sales with a focus on solutions that allow contractors to work safer while being more efficient, competitive and profitable.

Southwire (Carrolton, GA): Winn Wise has been named Executive VP and chief commercial officer, effective April 29.

In line with the company’s long-term strategy, its efforts to remain generationally-sustainable and its commitment to best meet the needs of its stakeholders, Wise will lead commercial activities for the company and drive continuous improvement of the customer experience. 

Upon graduating from Auburn University in 1986, Wise joined Southwire as an industrial engineer in the company’s Utility Products Plant and later moved into account management, where he gained experience within sales and marketing. Since that time, he has served in leadership roles within Southwire’s OEM, Industrial, Commercial and Residential businesses. Most recently, Wise served as Senior VP of Southwire’s Infrastructure business, where he led sales with a focus on solutions that allow contractors to work safer while being more efficient, competitive and profitable.

As part of this transition, Aaron Asher will assume the title of senior VP, Customer Experience, and will report to Wise as he continues to lead Southwire’s distribution operations with a stronger emphasis on customer experience. The company’s inside sales for Infrastructure and Electrical Products and Engineered Solutions (EP&ES) and Southwire SPEED services teams will now report to Asher, further supporting Southwire’s efforts toward sustaining a premier customer experience. 

With this move, Southwire’s Electrical Distribution, National Accounts and Strategic Channels, Specialty Distribution, Retail and Canadian teams will continue to report to Wise. 

As part of the transition, Juan Hernandez has been named senior VP of Infrastructure. In this role, he will focus on the residential and commercial solutions sold through electrical distribution, retail and specialty channels throughout North America.