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Greenlite Wins 2021 ENERGY STAR Excellence in Marketing Award

April 13, 2021
Greenlite was recognized for its promotion of ENERGY STAR residential products including LED Lighting and smart thermostats through its national energy-efficiency programs.

Greenlite Lighting Corp., Irvine, CA, received the 2021 ENERGY STAR Excellence in Marketing Award from the U.S. Environmental Protection Agency and the U.S. Department of Energy.

Greenlite was recognized for its promotion of ENERGY STAR residential products including LED Lighting and smart thermostats through its national energy-efficiency programs. These initiatives were launched in partnership with public and private utilities nationwide and resulted in the distribution of millions of energy-efficiency products across various socio-economic populations and enabled residential consumers to save significant energy and money.

“Greenlite, through our range of innovative programs that encourage the use of advanced technology ENERGY STAR products, has brought measurable cost savings into the homes of hundreds of millions of income disadvantaged Americans,” said Nina Gupta, president & CEO, Greenlite, in the press release. “For decades, Greenlite has purposefully driven the equitable distribution of energy efficiency and energy conservation products. However, this year, our programs are more impactful than ever as the savings we are generating are hitting home with consumers who are unfortunately facing tremendous financial challenges due to COVID-19. As such, our ability to reach large populations with the flexibility of our programs and our team’s dedication to encouraging the distribution of energy-efficient products have made us extremely proud of our 2020 achievements and partnerships.”

Each year, the ENERGY STAR program honors a group of businesses and organizations that have made outstanding contributions to protecting the environment through superior energy achievements. ENERGY STAR Award Winners lead their industries in the production, sale, and adoption of energy-efficient products, services, and strategies. These efforts are essential to fighting the climate crisis and protecting public health. Winners are selected from a network of thousands of ENERGY STAR partners. For a complete list of 2021 winners and more information about ENERGY STAR’s awards program, visit energystar.gov/awardwinners.

Greenlite Lighting Corp. USA is a prime manufacturer of energy-saving products for the North American market and has been an ENERGY STAR Partner since inception in 1994. Its core go-to-market strategy leverages utility energy-efficiency incentives to service the residential market through a variety of utility program channels such as food bank programs, upstream and midstream programs, direct install programs, multi-family programs, energy efficiency kit programs, and emerging technology programs. In 2021, Greenlite partners with 115-plus utilities nationwide delivering measurable energy efficiency products and programs to residential homeowners.

The company is certified as a Diversity Supplier by the National Minority Supplier Development Council (NMSDC) and the Women’s Business Enterprise National Council (WBENC). For additional information about Greenlite, visit www.greenliteusa.com.