McCulloch to Retire as North Coast President, Genoway to Succeed Him

McCulloch began his career at North Coast in 1985 as a truck driver, advancing through roles in counter, inside and outside sales, as well as branch management and sales leadership.
March 30, 2026
2 min read

North Coast Electric (Seattle, WA)

North Coast Electric/Sonepar, announced that Cory McCulloch, president, has retired, after  four decades with the company and within the electrical distribution industry. Eric Genoway, a North Coast 21-year veteran, will succeed him as president.

McCulloch began his career at North Coast in 1985 as a truck driver, advancing through roles in counter, inside and outside sales, as well as branch management and sales leadership, before being named president in 2021.

Dana Mouritzen, COO and president East Region at Sonepar USA, said in the press release, “Throughout his tenure, Cory has been recognized for his steady leadership, his ability to cultivate strong teams and his unwavering focus on the customer and associate experience. His influence extends across the organization and the broader industry, where he is widely respected for his integrity, strategic perspective, and collaborative approach.”

Rob Taylor, president Sonepar Americas, added "We are honored to recognize Cory McCulloch as he retires from Sonepar after more than 40 remarkable years of service. During his tenure, Cory played an instrumental role in building North Coast into the thriving organization it is today. His dedication, vision, and leadership have left an enduring legacy, fostering strong relationships with customers, employees, and partners alike. As Eric Genoway steps into the role of president, we are confident that Cory's contributions have paved the way for continued success and growth for the company. We wish Cory all the best in his next chapter and extend our sincere gratitude for his extraordinary commitment to North Coast and Sonepar."

Reflecting on his career, McCulloch said in the press release, “I have been privileged to experience 40 incredible years building a tremendous business — guided by two family owners and surrounded by some of the most talented people in the industry. With the right leadership in place, I’m confident North Coast will continue to thrive, grow and remain true to the culture and dedication that have always defined us. I’m proud of what we’ve accomplished together.”

Founded in 1913 and headquartered in Seattle, WA, North Coast operates in more than 40 branch locations throughout the states of Washington, Oregon, Montana, Alaska and Idaho. North Coast provides services and logistical solutions to residential and commercial customers, as well as the industrial market.

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