Times & Trends: Raison d’être

What makes your company truly unique? Your answer to this question’s and how you communicate it to your customers may determine how well you compete against AmazonSupply.

I was an indifferent French student in high school, but I always enjoyed the phrase “raison d’être” — the reason to be, to exist. For electrical distributors, their raison d’être has always been fulfilling a well-known mantra — getting the right product in the right quantity to the right customers, when and where they want — and at a fair price.

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