Insights, observations and opinions on life in the electrical industry.


Speaking Out: Marketing to Win

May 16, 2017
Preparation goes a long way to developing a winning marketing strategy.

Speaking Out: The Shrinking Electrical Landscape for Reps

March 6, 2017
Please Note: As is always the case in our Speaking Out columns, the opinions expressed are the author's alone and do not reflect the opinion of NEMRA or any other organization...
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Speaking Out: The Value of Distribution

Feb. 3, 2017
When thinking through your channels to market, spend some time on both their form and function.
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Speaking Out: 8 Basics of Long-Term Business Success

Jan. 19, 2017
EPCO’s Jack Schuster offers some advice on why staying close to customers and employees is the foundation for your future success.
New web-enabled industrial software is forever changing factories.

Manufacturers Dig Deep into Industrial Software

Dec. 9, 2016
Top News Stories of 2016 A mix of M&As, new web-based technologies and economic trends made headlines in 2016.

Rethinking Activity Based Costing

April 1, 2016
Selling less and making more is too good to be true in at least one of the conventional Activity Based Costing models.

Times & Trends: The New Normal

March 1, 2016
This business era may not ever be fondly remembered as the Good Old Days, but the next few years should be very interesting.

Speaking Out: 16 Distribution Industry Trends for 2016

March 1, 2016
Here’s what electrical distributors and electrical manufacturers should consider to increase sales and ensure profitability in 2016.
(Photo by Sascha Schuermann/Getty Images)
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Will Copper History Repeat Itself in 2016?

Feb. 17, 2016
Today’s wild gyrations in copper pricing are nothing new to the metals market. The industry survived an even wilder ride in the 1980s.