Much has been projected, written and said about e-commerce over the past few years. To get the customer perspective, Channel Marketing Group contacted electrical contractors, facility maintenance personnel and other electrical buyers to ask what they thought about e-commerce. Our “2018 State of E-commerce Electrical Contractor and Buyer Insights” report shares the findings of this outreach. The study answered the following questions:
E-Commerce: The Customer Connection
Customers still value traditional services like local branch pickup and job-site deliveries but more of them expect electrical distributors to build out their websites to include online purchasing options and access to accurate pricing and product data.