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E-Commerce: The Customer Connection

Customers still value traditional services like local branch pickup and job-site deliveries but more of them expect electrical distributors to build out their websites to include online purchasing options and access to accurate pricing and product data.

Much has been projected, written and said about e-commerce over the past few years. To get the customer perspective, Channel Marketing Group contacted electrical contractors, facility maintenance personnel and other electrical buyers to ask what they thought about e-commerce. Our “2018 State of E-commerce Electrical Contractor and Buyer Insights” report shares the findings of this outreach. The study answered the following questions:

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