Loeb Electric, Columbus, OH, released its new eCommerce site. This new experience not only has a modern look, but it features several updates, including enhanced product data, improved search, optimized mobile viewing and expanded "My Account" capabilities.
“From the start, our focus has been on the customer and their experience, whether they are here to purchase or are simply looking for further product information,” Doug Beh, executive VP of sales and marketing, said in the press release. “And that experience starts with ensuring our product data is correct and thorough.”
Through Loeb Electric’s partnership with a product content solution provider, they were able to clean up and automate updates for thousands of products across dozens of manufacturers — information their customers expect to have at their fingertips.
In addition, with more than half of Loeb’s customers engaging with their content on a mobile device, there was a concentration on a fully responsive design, allowing for a seamless mobile experience. “Buying habits and expectations are changing rapidly, and Loeb is poised to take on a larger role within the eCommerce commercial construction industry,” Beh added.