Catching customers' attention and keeping them engaged is a constant challenge requiring ingenuity and persistence. We bring you stories of best practices from throughout the industry.
Affiliated Distributors’ (AD) employees from the United States, Canada and Mexico participated in a giving back event on March 9 supporting Share Food Program and Sharing Excess...
At the entrance of the Connect 2022 trade show, the 2,000-plus attendees saw a CES counter area featuring an innovative virtual-realty twist to promote vendors' products and its...
IM Supply /IMARK Group (Dallas, TX): This provider of electrical and lighting MRO products for multi-site industrial firms announced major changes to its executive leadership ...
The buying/marketing group worked with members and associates to develop a format that offered opportunities for networking and distributor-supplier meetings.
The Expo featured 98 manufacturer exhibits and offered 50 seminars and training opportunities including hands-on labs, booth demonstrations and an “Ask the Inspector” area
A beleaguered editor calls out for help from beneath a stack of press releases loaded with puffery and impossible-to-prove performance claims about lighting products.
Customers still value traditional services like local branch pickup and job-site deliveries but more of them expect electrical distributors to build out their websites to include...
Grainger salespeople invited thousands of customers to the 2018 Grainger Show to work with them and folks from more than 700 suppliers on their specific applications.