Marketing

Catching customers' attention and keeping them engaged is a constant challenge requiring ingenuity and persistence. We bring you stories of best practices from throughout the industry.

Highlights

AD to Merge with The Edge Group from VDV Market

Dec. 13, 2023
The Edge Group connects independent distributors and manufacturers in the datacom, security, low voltage, audio/video, electronic MRO and electronic OEM industries.
19276996 / Dirk Ercksen / DreamsTime

IMARK Appoints Ward Executive VP

Dec. 12, 2023
Ward has more than 35 years of experience in the industrial MRO, safety, and construction industries having served in sales, marketing, business development, operational and executive...

Edges Electrical Group Joins AD’s Electrical U.S. Division

Nov. 21, 2023
Edges Electrical Group was ranked #40 on EW’s 2023 Top 150 listing with $360 million in 2022 sales.
Enable Cmg Survey

Share Your Thoughts on Volume Rebates in this Enable/Channel Marketing Group Survey

Oct. 26, 2023
All respondents will be entered in a drawing for three $250 Amazon certificates, ten $75 Amazon certificates.
2023 Six Month Report Copy

AD’s Electrical Division Sees +11% Increase in Same-Store Sales for 2023's First Six Months

Aug. 2, 2023
AD, the Wayne, PA-base buying/marketing group, said member sales for the first six months of 2023 reached a new record of $37.8 billion, an increase of +5% across 14 divisions...

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Ces Exterior

Scenes from City Electric Supply’s Connect 2022 Event

June 18, 2022
At the entrance of the Connect 2022 trade show, the 2,000-plus attendees saw a CES counter area featuring an innovative virtual-realty twist to promote vendors' products and its...
A D 2022 Electrical Spring Meeting

A-D's Electrical Division Enjoys +39% Growth in 2021 Purchases from Suppliers

June 2, 2022
A-D now has more than 845 member companies in 13 divisions with combined annual sales exceeding $58.5 billion.
Patrick Knight, IM Supply's new president.
Knight Imark 1025

Knight and Forshee Join IM Supply Executive Leadership Team

April 15, 2021
IM Supply /IMARK Group (Dallas, TX): This provider of electrical and lighting MRO products for multi-site industrial firms announced major changes to its executive leadership ...
Ad Virtual Meetings V2

AD’s Slate of Fall Meetings Will Move to Virtual Format

June 9, 2020
The buying/marketing group worked with members and associates to develop a format that offered opportunities for networking and distributor-supplier meetings.