Marketing

Catching customers' attention and keeping them engaged is a constant challenge requiring ingenuity and persistence. We bring you stories of best practices from throughout the industry.

Highlights

Edges Electrical Group Joins AD’s Electrical U.S. Division

Nov. 21, 2023
Edges Electrical Group was ranked #40 on EW’s 2023 Top 150 listing with $360 million in 2022 sales.
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Share Your Thoughts on Volume Rebates in this Enable/Channel Marketing Group Survey

Oct. 26, 2023
All respondents will be entered in a drawing for three $250 Amazon certificates, ten $75 Amazon certificates.
2023 Six Month Report Copy

AD’s Electrical Division Sees +11% Increase in Same-Store Sales for 2023's First Six Months

Aug. 2, 2023
AD, the Wayne, PA-base buying/marketing group, said member sales for the first six months of 2023 reached a new record of $37.8 billion, an increase of +5% across 14 divisions...
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The Baron Group to Merge with Affiliated Distributors

June 5, 2023
The Baron Group has supported independent distributors and wholesalers in the groundwater, well, and pump industries for over 30 years.
Viking Electric Supply

Walking the Aisles - A Day at the North Central Electrical League's 2023 Electrical Expo

April 21, 2023
NCEL's 2023 Electrical Expo attracted thousands of electrical contractors, distributors, reps, manufacturers and students to the Minneapolis Convention Center.

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eBook: The 2024 Top 10

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Patrick Knight, IM Supply's new president.
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Knight and Forshee Join IM Supply Executive Leadership Team

April 15, 2021
IM Supply /IMARK Group (Dallas, TX): This provider of electrical and lighting MRO products for multi-site industrial firms announced major changes to its executive leadership ...
Ad Virtual Meetings V2

AD’s Slate of Fall Meetings Will Move to Virtual Format

June 9, 2020
The buying/marketing group worked with members and associates to develop a format that offered opportunities for networking and distributor-supplier meetings.
Aramyan/iStock/ Getty Images Plus
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Digital Marketing 101

Aug. 28, 2019
These eight simple ideas to digitally market your company’s products and services can generate great results.
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Affiliated Distributors’ Electrical Member Sales Grew +8% 2018

Feb. 2, 2019
On a same store basis, by industry, 2018 PHCP (Plumbing, Heating, Cooling, Piping) sales were up 12%; Industrial/Power Transmission sales were up +11%; Electrical sales were up...