Marketing

Catching customers' attention and keeping them engaged is a constant challenge requiring ingenuity and persistence. We bring you stories of best practices from throughout the industry.

Highlights

Group Photo Ad Food Charity 1025

AD Partners with Philadelphia-Area Nonprofits to Battle Food Insecurity

March 14, 2023
Affiliated Distributors’ (AD) employees from the United States, Canada and Mexico participated in a giving back event on March 9 supporting Share Food Program and Sharing Excess...
Ces Exterior

Scenes from City Electric Supply’s Connect 2022 Event

June 18, 2022
At the entrance of the Connect 2022 trade show, the 2,000-plus attendees saw a CES counter area featuring an innovative virtual-realty twist to promote vendors' products and its...
A D 2022 Electrical Spring Meeting

A-D's Electrical Division Enjoys +39% Growth in 2021 Purchases from Suppliers

June 2, 2022
A-D now has more than 845 member companies in 13 divisions with combined annual sales exceeding $58.5 billion.
Patrick Knight, IM Supply's new president.
Knight Imark 1025

Knight and Forshee Join IM Supply Executive Leadership Team

April 15, 2021
IM Supply /IMARK Group (Dallas, TX): This provider of electrical and lighting MRO products for multi-site industrial firms announced major changes to its executive leadership ...
Ad Virtual Meetings V2

AD’s Slate of Fall Meetings Will Move to Virtual Format

June 9, 2020
The buying/marketing group worked with members and associates to develop a format that offered opportunities for networking and distributor-supplier meetings.

Recommended

Ew Top10 2021 Cover 2

Download: 2021's 10 Largest Distributors in North America

Oct. 13, 2023
An expanded look at the 10 largest distributors from our Electrical Wholesaling Top 150.

Electric Vehicle eBook

April 27, 2023
Courtesy of Schaedler Yesco Distribution
Ewweb 4599 Syd Expo 2018 327 Preview

Schaedler Yesco Expo Draws 1,600 Attendees

April 12, 2018
The Expo featured 98 manufacturer exhibits and offered 50 seminars and training opportunities including hands-on labs, booth demonstrations and an “Ask the Inspector” area

Stop the PR Madness

April 3, 2018
A beleaguered editor calls out for help from beneath a stack of press releases loaded with puffery and impossible-to-prove performance claims about lighting products.
NicoElNino/iStock/Thinkstock
Ewweb 4523 E Commerce 1024

E-Commerce: The Customer Connection

March 20, 2018
Customers still value traditional services like local branch pickup and job-site deliveries but more of them expect electrical distributors to build out their websites to include...
Grainger's Home Away from Home this Week

A Walk Through the 2018 Grainger Show

Feb. 16, 2018
Grainger salespeople invited thousands of customers to the 2018 Grainger Show to work with them and folks from more than 700 suppliers on their specific applications.